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Google AdWords is one of the most recent innovations of paid search engine marketing. This platform allows adverts to be displayed on Search Engine Results Pages (SERPs) whenever there is a search query. Most people tend to confuse Google AdWords with Search Engine Optimization (SEO). Let us draw a thick line between these two platforms here.

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SEO

SEO helps you optimize your website for search engines. It helps you create an authority website that Google can show off to searchers of products. With SEO services, websites have high organic searches for highly competitive keywords. This way, a website finds its way to the top of SERPs. If you want the URL of your site to be on the first page of search engine results pages, you need professional SEO services.

However, we will be honest- being the most visible website at a certain time is not easy. You need to hire an SEO company that will walk with you at every step of your way. This company will help you concentrate on the audience that leads to high conversion rates. It is also worth noting that SEO services should not be offered on a one-size-fits-all basis. An SEO company should find out how people look for the products offered by a specific client before coming up with a tailor-made SEO project that will help that client achieve her specific objectives.

Google AdWords

Google AdWords is Google’s advertising platform that allows the display of ads on search engine results pages. These adverts are usually text ads that are displayed at the top of SERPs. Prospective customers see them as they search for information related to your business. Consequently, you are connected to the people who are already interested in what you offer.

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Google AdWords is, therefore, very influential in helping your website get new visitors while keeping the current visitors. Remember that Google is the leading search engine in major economies such as the United States among others. It goes without saying, therefore, that Google Adwords, which is the search engine’s advertising platform, is the most widely applied form of paid search. For instance, the search for google adwords friesland is one of the leading searchers in Netherlands this year.

Combining both SEO & Google AdWords

All businesses need both Google AdWords as well as SEO, but at different stages of growth. At the startup level, a business should concentrate on lead generation as well as the conversion of visitors into buyers. Therefore, Google AdWords is more suitable than SEO, which is a long-term approach. However, it is important to note that every business has its own unique needs. There are those that will require SEO first then Google AdWords later. Ads displayed by Google AdWords are specific to the search query; therefore, they are highly likely to attract the searcher. A startup business is concerned with getting people to its site first before it sells its products. That said, Google AdWords is of great help here. It helps you advertise your business everywhere in the world.

SEO SERVICES

In summary, if you want to take your business to the next level, you should hire a digital advertising company that has the expertise of making your business visible both through paid search as well as SEO.